What could have supported those victims' will of survival after being buried under the relic for tens of hours, in a confined space, without sustenance, without a slight voice from outside, and without any light?It might be just a bottle of Coke.

The boy, Xue-Xiao, 17, was finally rescued out after 80 hours stranded. His first words are: “I want a Coke…”
“Sure, soon!” rescuers answered.
“And cool Coke.” He added.

The Coke boy

The boy was hotly discussed on the internet, the footage recording the scene by CCTV widely circulated. Some thought Coke should really pay him for the advertisement, and some questioned the boy was too addicted. But most people just thought he was so optimistic and innocent.

But those chiding the boy of saying so trivial a thing should be regretting. The boy’s right hand and leg were all necrotic, soon being amputated. He could no longer take up a coke with his habitual hand.